Kellogg's are looking for real people who love a yarn and love their cereal for an exciting new ad campaign.

All you need to do is enter your details and complete the application to be in the running.


We are looking for people from a diverse range of backgrounds to tell us how they like to have their CORNFLAKES, RICE BUBBLES or JUST RIGHT. Surfers, Nurses, Uni Students, Families and friends, Senior Citizens and School kids, Miners, Mechanics, Rugby Players and Drag Queens and everything in between ... WE WANT YOU!

You can apply alone or with friends and family!


How do you have your CORNFLAKES, RICE BUBBLES or JUST RIGHT? Do you add fruit or honey? Do you wait until they go soggy or dive straight in? Do you eat them on the couch during the late news or in the car at 6am before you jump in for a morning surf? Maybe you have a favourite spoon? Do you eat them alone? Or with your family? Do you add milk? Cold? Hot? Soy? Or Not? 

Tell us how YOU do it YOUR WAY!


  • Successful applicants must be available for filming for a 1 x 10 hour day in late November 2018. Exact dates TBC.
  • You must complete all elements of the application, including video and photos, or your application will not be reviewed.
  • Applications can only be made online. Hardcopy submissions will not be accepted or processed.
  • Lucky Break Creative will carefully review applications for consideration of inclusion. Shortlisted applicants will be contacted by the end of November 2018.
  • Successful applicants will be required to attend a recall in Sydney in October 2018.
  • Fee and buyout details including regions and usage (subejct to final confirmation) are articulated in the terms and conditions but will also be discussed prior to participation in recall process.
  • Due to the volume of applications, only successful applicants will be notified.
  • follow LUCKY BREAK CREATIVE on INSTAGRAM and FACEBOOK for any updates or announcements.

Extended Deadline: 11:59PM, Sunday 14th October, 2018 AEDT